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The BrightFuture of South African children

Mommy and Lifestyle Blog, Johannesburg, South Africa, African Mommy blogger

Unilver Brightfuture HeadersFinal Supporting the BrightFuture of South African children

Did you know that every year 1.7 million children under the age of 5 die from preventable infections such as Diarrhea and pneumonia?

Unilever supports the brightFuture of South African children

Recently I was honoured to be invited by UnileverSA to the BrightFuture event at Shine Studios in Joburg Central. The event showcased a beautiful and inspiring art exhibition, created by Unilever, Kids from primary schools in ALenxander and I See a Different You, a Soweto-based creative collective.  The exhibition displayed portraits of young schoolchildren from Carter, Skeen, Gordon, M.C Weiler and Emfundisweni Primary Schools in Alexandra, alongside drawings they had created of their dreams for the future.  It was amazing to see how the children have such diverse and interesting future aspirations, such as being doctors and nurses to soccer players and astronauts.

Key Speaker for the Evening Supporting the BrightFuture of South African children

LR Key speakers for the evening UNICEF South Africa Country Director, Herve Ludovic de Lys, Gauteng MEC for Education, Panyaza Lesufi , Justice Mukheli of I See A Different You , Unilever South Africa Executive Vice President, Peter Cowan and Unilever Executive Vice President, Africa, Bruno Witvoet

Creative partners I See A Different You 3 Supporting the BrightFuture of South African children

Creative partners I See A Different You

Supporting the BrightFuture of South African children

Future Doctor – Musa

Supporting the BrightFuture of South African children

Future Soccer Player – Sbahle

Supporting the BrightFuture of South African children

Future Chef – Ntokozo

Supporting the BrightFuture of South African children

Mandla Maseko and Future Pilot Gabisile

Supporting the BrightFuture of South African children

Future Astronaut Gabisile reaching for the stars

The event was supported by many key dignitaries, Media, Celebrities, Parents and Children from the featured schools.  It was beautiful to see both the joy of the parents and how proud the children were of the great work that they had done with their art.

The 2 highlights of the evening was a performance by the children, the viewing of the art and an amazing performance by Mafikizolo enjoyed by kids and adults alike.

“Of 24000 public schools in South Africa, only 8000 have flushing toilets”

KEY HIGHLIGHTS ABOUT THE INITIATIVES

Unilever’s commitment to the Brightfuture of our children

Unilever currently has successful hygiene programmes running in hundreds of schools, using their brands with purpose, but these have never been integrated. To date, Domestos has reached over 480 000 South African school children through the “Cleaner Toilets, Brighter Future” and Germ-busters Club programmes. Lifebuoy’s ‘School of 5’ programme has reached over 2 million children and 10 million South Africans in total.

Now, the Unilever brightFuture Schools Programme will integrate these programmes as well as two others, to create one holistic offering, incorporating health and hygiene education and Maths skills.

Partnership that bring results

3. Reference caption three on word document

Unilever Corporate Affairs Director South & Central Africa, Sibonile Dube guides UNICEF South Africa Country Director, Herve Ludovic de Lys and Gauteng MEC for Education, Panyaza Lesufi through the exhibition.

Unilever is working in partnership with UNICEF and the Department of Basic on this initiative. In the words of Unilever South Africa Executive Vice President, Peter Cowan “Our vision is to create a bright future for all South Africans, reaching 15 million people by 2020. We can’t do that alone. Our partnerships with UNICEF and the Department of Basic Education will allow us to scale up the work we’ve been doing to address some major problems and create an even bigger impact. This is a watershed moment where we are all taking action to achieve real change.”

Introducing a sustainable change in behaviour

The BrightFuture Schools Programme will be piloted 31 schools in KZN, Eastern Cape, Gauteng and Limpopo over the next five months. It brings together 3 programmes that have run successfully before, namely the Domestos and Lifebuoy health and hygiene programmes, the Omo Smart Kids Maths programme, and a new oral hygiene programme from Pepsodent.

It is important that this goes beyond just starting the programme, but to it being sustainable and part of the kids everyday life, so the kids  will complete a 21-day behavior change programme and will receive product and content to complete tasks at school and at home with their families. This ensures that the communities from which the kids come from also benefit from the programmes

Ensuring a BrightFuture

In 2017 Unilever, together with partners UNICEF and the Department of Basic Education, aim to roll out this pilot programme to more schools with a goal of reaching over a million children in Grade 0 and Grade 1 per year over the next few years.

Where there is no proper sanitation children become sick and miss school, this impacts the quality of the education they receive and stunts  their growth, education and ability to be future contributing members of society.

Children from schools in Alexandra took part in the event Supporting the BrightFuture of South African children

Qoutes from the Dignitaries who were present

Supporting the BrightFuture of South African children

Lindi Mogale (L) from A Well Heeled Woman Blog and Well-known educational psychologist Tshepiso Matentjie from Kaya FM

Well-known educational psychologist Tshepiso Matentjie from Kaya FM, who said, “It is great that Unilever are addressing these very real problems for South African children. I’d like to see an opportunity for professionals in my own field to get involved to make sure that this good work is retained by kids.”

UNICEF ambassador Tshedi Mholo invited all those present to lend their support to this and other UNICEF initiatives to create even more impact.

Mafikizolo Supporting the BrightFuture of South African children

Mafikizole gave a faculous Perfomance

Supporting the BrightFuture of South African children

Tshedi Mholo Unicef brand ambassador


LEARN MORE ABOUT THE BRIGHTFUTURES PROGRAMME AND PARTICIPATE

 

Unilever brightFuture. See the Possibilities. Get Involved. #brightFutureSA

Small actions can make a big impact.

Website  l  Facebook  l   Twitter  l  Youtube

Art exhibition by I see A Different you and brightFuture Supporting the BrightFuture of South African children

 

 

The Unilever Brightfuture programme. Unilver Brightfuture HeadersFinal Supporting the BrightFuture of South African children

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